Buttons That Match What Visitors Want
For sites where one call-to-action button does not fit everyone. The system reads what each visitor seems to want and switches the main button, such as Buy now, Book a demo or See pricing, to the most fitting one.
- Pilot the plan to start small
- Inspected before it goes live
- Monthly or every 3 months, or yearly
- 2–4 days build time, once your material is in
What you get
- Your choice of buttons and where each one leads
- AI that guesses what each visitor wants from the pages they view and where they came from
- Button changer on your main pages
- AI that writes button wording
- A standard button when the AI is not sure
- Report showing which buttons each type of visitor clicks
How your order runs, after you choose a plan
Questionnaire
You answer a short questionnaire about your business, your goals and what this service needs.
Five sample concepts
We prepare five sample designs of your site from your answers, each with its own look and layout.
You choose or mix
Pick one, or mix them — for example the colours of one with the layout of another.
Upload your material
Send what this service works from — files, data, access or material, depending on the service. We use only what you give us.
We build it
Our specialist AI team builds the complete service from your choice and your material.
Quality inspector
An automated inspector checks the work. Anything that fails is rebuilt before you see it.
Live
Your site goes live at a web address we give you, then on your own domain.
The five samples usually arrive within minutes. Each service's build time is counted from the day your questionnaire and material are complete.
How it works
What it does for you, every day, once it is live.
- 1Reads each visitor's behaviour to judge what they want
- 2Switches the main button and its wording to fit
- 3Writes new button and link wording to test
- 4Reports which buttons each visitor type clicks
Connects to
Connected to the tools you already use.
How we deliver it
Choose your plan
Every plan includes the complete service. A bigger plan includes more usage.
Pilot
Start small- The complete service is included in this plan.
- Less than $1 a day
- Included every month — Pages with smart buttons: 3
- Up to 2 changes or improvements to your site a month
Start
- The complete service is included in this plan.
- Less than $2 a day
- Included every month — Pages with smart buttons: 6
- Up to 2 changes or improvements to your site a month
Growth
Recommended- The complete service is included in this plan.
- Less than $2 a day
- Included every month — Pages with smart buttons: 12
- Up to 2 changes or improvements to your site a month
Scale
- The complete service is included in this plan.
- Less than $3 a day
- Included every month — Pages with smart buttons: 25
- Up to 2 changes or improvements to your site a month
Bigger than Scale? Enterprise is quoted after a free assessment.
- Built on your business — your data, rules and tools — by our specialist AI team, not a generic template.
- Every delivery passes our quality checks before you see it: tested, working and documented.
- On every plan: we keep it live and running, improve it each month from its own results, and your monthly care rounds cover changes, fixes and help.
Included in the price
- The service built for your business and running (or delivered)
- Changes after delivery: rounds of care included
What we need from you
We use only what you give us — we never invent your details.
- What actions can visitors take?
- Which pages should get smart buttons?
- Where do bookings and enquiries go?
- Which consent tool do you use?
Your data stays yours.
The promise, in plain words — and each part is built into how we work, not just written here.
Encrypted, per customer
Everything you send us is encrypted with keys that belong to your account alone.
Used only for your service
Your files and answers are used to build your service — never for another customer's work.
No outside AI without approval
Data you mark confidential is not sent to any outside AI service we have not approved. By default it is handled only by our own tools.
Delete everything, any time
From your account you can delete everything you sent us and everything built from it. Your keys are destroyed, so even backups become unreadable, and you get a deletion receipt. Only the invoice records that accounting law requires are kept.
Built for your sector
Ready to see it built on your business?
Start with the Pilot plan — the complete service, built on your business and run for you. Move up when you need more.